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Case study

From an anxiety hole to work that felt like his grounding.

Alex Krispin didn’t need help mixing. He needed his business to hold up. Then came a child and an international move, and work turned out to be the thing that kept him steady.

2 hours a day of outreach, now a habit 3 min read
Alex Krispin
Alex Krispin Mixing Engineer, Miami, FL 3 months of 1:1 coaching, Nov 2024 to Mar 2025

The numbers

8 years
in the camp of a world-renowned producer before building his own sound
3 months
of 1:1 coaching, November 2024 to March 2025
2 hours a day
reaching out to people, which he says has “proven to be successful”
7 / 10
clarity on his business purpose by the end, “so much more to grow”

Not a problem to fix

Alex spent eight years learning to perfect someone else’s sound, then left to find his own. He didn’t come to coaching with one problem. He saw a chance to grow into what he believed he was capable of.

What he did bring was the worry most freelancers know: whether the next project will come, and whether the work in front of you will lead to more. Looking closely at how he held his work together, he wrote, “we found pinholes, we found gashes.”

“A lot of what I believe we go through is wondering if anyone out there is thinking about us, whether there will ever be any more work. Will the work we do now bring more work? It’s an anxiety hole that can very negatively affect the day to day.”

Respect for every step

They mapped everything a song goes through from first message to archive, and built a Notion workflow where potential clients flow in and finished projects get organized. Alex started doing session prep at the end of a long day of mixing, and thinking about next week’s work while this week’s was still open.

“Truly landing in the understanding that mixing one song takes so much more than the time it takes to mix a song - client reach out, acquisition of files, preparation of session, mixing, send away, notes, send back away, more notes, finish song, send to mastering, archive files. It has allowed my brain to treat each step with a lot more respect than I ever gave to them.”

Networking as a human experience

Alex likes people. What he didn’t like was the idea of networking as a transaction. Once he let himself do it his way, being himself, asking real questions and saying plainly who he would like to work with, reaching out became part of his day: a couple of hours of it, every day.

“I’ve found myself fortunate enough to love connecting potential collaborators because I now see networking as a human experience and not a ‘hollywood’ transaction. It suits me much better, too.”

Grounding

Midway through the program, Alex’s life got a lot less predictable. The plans they had built were made for real life, so he kept up with outreach and delivered to clients from the road.

He came out of it with a clearer idea of who he is as an engineer, a mixer who is also a finisher, and more creative energy than he had felt in years.

“I have been able to establish a strong enough workflow and communication with my clients that during perhaps the most volatile time in my adult life, with a child and an international move, work has felt like my grounding. I don’t know if I ever could have predicted that.”

In Alex’s words

This has been the best investment I’ve ever made in my career - better than any piece of equipment, any mix or production tutorial, and the reason is because speaking and working with michael is about identifying how strong the ligaments in your work life are holding you together.

I just say do it. Already have said that to many people. I don’t wanna give much away. Go into it all with open arms and heart for yourself, i guess. There will be tough moments, there will be joy.

Alex Krispin Alex Krispin Mixing Engineer, Miami, FL

These are real clients’ results, in their own words. Figures are self-reported by each client. Results vary with each engineer’s work, market and follow-through; nothing here is a promise of income.

Your turn

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Alex started by seeing the business clearly. You can start in the same place: find the part of your business creating the most drag.

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