This is the best place to start if you are thinking:
- I know something is off, but I do not know what.
- I keep bouncing between pricing, outreach, branding, and systems.
- I want help, but I am not ready for the Intensive yet.
- I need a clearer picture before I make a bigger decision.
- I am trying to fix everything and do not know where to focus.
What it measures
The Business Reality Check scores the nine stages a mixing business runs on. Each one asks a single question, and your answers decide the score:
- See What is actually happening in my business?
- Shape What business am I trying to build?
- Position Can the right person quickly understand why I’m relevant?
- Attract Do the right people have reasons to know and trust me?
- Communicate Am I starting the right conversations consistently?
- Sell Can I turn genuine interest into a booked project?
- Deliver Does working with me feel clear and professionally managed?
- Retain Does one successful project create another?
- Compound Does completed work make future work easier to win?
Instead of giving you a vague score, it helps identify the pattern behind the pressure.
What you get
- A 0 to 10 score for each of the nine stages, and one overall
- Which stage is the constraint, and the pattern behind it
- Specific action items for your three weakest stages
- A clearer sense of what to fix first
- A better understanding of what not to worry about yet
Why this exists
Most engineers try to fix the business by chasing whatever feels loudest that week. One week it is pricing. Then it is Instagram. Then it is outreach. Then it is the website. Then it is credits. Then it is whether the work is even good enough.
The problem is not that those things do not matter. The problem is that you cannot fix everything at once. The Business Reality Check helps you find the part of the system creating the most drag right now.
Common questions
You get an instant diagnostic report that scores the nine stages of a mixing business from 0 to 10, names which stage is your constraint, and gives you the pattern behind it. The goal is to help you see where to focus first.
About 10 minutes. There are 63 questions, seven for each stage.
It is for mix engineers, producers, and audio professionals who know the business feels harder than it should, but are not sure what is actually causing the problem. It is especially useful if you are stuck between pricing, outreach, positioning, client quality, systems, and inconsistency.
You can use the results yourself, bring them into the Intensive, or use them to decide what kind of support makes sense next. The point is to stop guessing.
The Business Reality Check gives you an instant diagnostic. The Intensive gives you a personalized conversation and plan. Start here if you need clarity on the problem. Book the Intensive if you want help interpreting the situation and deciding what to do next.
No. The goal is to help you understand the business clearly. Your results may point toward free writing, the Intensive, the course, coaching, or just a specific action you can take on your own.
Possibly. Many engineers know the visible issue but not the underlying pattern. A pricing problem is often a Position problem: you cannot hold a number the buyer cannot see a reason for. Quiet months are often a Connect problem before they are an outreach problem. Work that never repeats is usually a Retain problem, not a talent one. The Reality Check helps separate symptoms from constraints.
Then you have useful information. The point is not to shame you. The point is to show you what needs attention and what can wait. A bad score is often a relief because it explains why the business has felt so hard.
That is exactly why this exists. Start here, get a clearer picture, and decide what to do next from there.
$29
Find out where to start and what to stop worrying about.
Create your account to get your results instantly.
Have a question? Message my team on Instagram. Want help implementing? Book the Intensive ($400).