SoundGirls + Women in Vinyl · TBOM Workshop · Dec 12, 12–1:30 PM PT
Grab your seatCase studies and receipts from engineers who stopped waiting for their phone to buzz.
Book the Intensive ($400)Worked with and featured by
Engineers I’ve coached have worked on records by Taylor Swift, Billie Eilish, Harry Styles, Kendrick Lamar, Sabrina Carpenter, SZA, Ariana Grande, Dua Lipa, Tame Impala, Laufey, and more.
Most mixers live on word of mouth. Josh Goode did too, until he started connecting with new clients himself. Then he closed 2 album deals in 2 days.
Jaspreet Singh was stuck in feast or famine, and every client conversation stalled the moment rates came up. Now he charges $400 to $800 a mix, up from $300, and he’s building relationships with artists he thought were out of reach.
Josh Bowman already had the mixing handled. Once he stopped treating outreach like a pitch, reaching out to A&Rs and labels started to feel natural. He also got better at separating his self-worth from his rates.
Dan Markus spent years freelancing as a producer and mixer, but the work never quite added up to a full-time living. He just had his best financial quarter ever.
Edsel Holden had mastered for eight years and trusted his ears. He didn’t trust himself as a business owner, so he kept negotiating against himself. Then he quoted $300 for a master, held the rate calmly, and booked it.
David Maria Trapp had plenty of work, but nothing felt predictable, and the constant fires were spilling into the rest of his life. Now his indie rate is about $975 (up from about $760), his established-act rate is about $1,135, and his team handles project management and client communication without him.
Julia Borelli was burning out regularly and struggling to manage her workload.
Alex Krispin didn’t need help mixing. He needed his business to hold up. Then came a child and an international move, and work turned out to be the thing that kept him grounded.
Case studies
A real business problem, a system that got installed, and a measurable or felt shift in how the engineer operates.
2 album deals in 2 days
“Closed 2 album deals in 2 days since starting the coaching program.”
$300 → $400 per mix
“Every day I focus on being visible and building trust, and the win I'm proudest of is building relationships with artists I thought were out of my reach.”
Networking as relationships
“Networking isn't just about pitching myself but about building real relationships — that shift made reaching out to A&Rs and labels feel much more natural.”
Best-ever quarter
“I just had my best ever quarter financially — and my reaction after doing this program is: with what I've learned, I can do so much better than this next quarter.”
First $300 master booked
“That one conversation gave me concrete evidence that the new approach works.”
€670 → €860 indie rate
“My indie mix rate went from €670 to €860, and my established-act rate from €875 to €1.000.”
The wall
The texts clients sent when something changed. Names are left out on purpose.
At home
I have known my husband for 16 years and this is the biggest transformation I've ever seen in him. The layers of shame and fear have turned into determined action.
He's been much more driven and confident about his business and abilities. Being able to see things come into fruition excites him and it pours into his role as a father and husband.
Jonathan has stepped into his voice as an engineer & business. There's a real sense of confidence and ownership in his creative choices.
He is less anxiously attached to his mix desk and is willing to step away from work to be present with me and our two year old son. The work he put in with you has shifted the dynamic of our family for the better.
The biggest difference I've noticed is his motivation and outlook on the future. His biggest takeaway is knowing his worth, where he can take this and how to do it.
He navigates running his work with clarity and strong organization that feels like it's elevated his business overall.
Rather than spinning his wheels unsure of where to put his energy, he has clarity in his priorities at any point during the week.
Professionally, he's been provided so many new tools to do this more efficiently and effectively.
He's developed a workflow that supports both his efficiency and creativity, and it shows in the consistency of his work.
These are real clients’ results, in their own words. Results vary with each engineer’s work, market and follow-through; nothing here is a promise of income.
Your turn
The first step is not guessing harder. It is finding the part of the business creating the most drag. Maybe it is pricing. Maybe it is positioning. Maybe it is outreach. Maybe it is operations. Maybe it is the foundation underneath all of it. Start by seeing the system clearly.
Take the Business Reality CheckWant personalized help interpreting your situation? Book the Intensive ($400) or message my team on Instagram.
