This has been the best investment I've ever made in my career — better than any piece of equipment, any mix or production tutorial.
Closed 2 album deals in 2 days since starting the coaching program. LFG.
Outreach is just a habit now — 200 conversations, building tons of relationships. Jan was a $3.5k month, Feb is currently a $3k month. Been able to build up a safety buffer too which I never had.
This week I had several really good calls and realized that what I do is genuinely appreciated. Just got confirmation for an album mix — over 10k in revenue.
I just had my best ever quarter financially — and my reaction is: with what I've learned, I can do so much better next quarter.
I always had this scarcity fear that if I didn't say yes to everything, the phone would never ring again. Now I have the confidence to be more selective.
I feel a relief of anxieties that I did not realise I had before. It frees up my mental energy to save it for the mixes themselves.
What I didn't expect, and what I'm incredibly grateful for, was how much mindset work was involved. This turned out to be the most impactful part.
Some moments felt uncomfortable at first, but they ultimately reignited a part of me I hadn't tapped into in a long time.
The line between personal and business growth began to blur as we aligned on a set of values both should be built upon.
Systems & Structure
Less chaos, more creative energy
One of the biggest transformations was learning to step back and trust my systems. I stay calmer and more focused now, even when things get hectic.
The CRM completely changed how I manage relationships. Before, I was hesitant to follow up. Now I have a structured approach that feels authentic.
I now have clearer, more structured processes for the business side, which allows me to be much more free and creative during my creative work.
The biggest help was getting the organization out of my head and into an actual system.
Things that used to feel like headaches to manage — my client list, the projects I'm juggling, communications — are much easier now with the systems Michael helped me put in place.
I've never felt more creative than I do now. I'm getting all of the buzzing in my head out of the way before I start my day. I have structure.
Networking & Brand
From invisible to in-demand
I started thinking about networking differently — it's not about pitching myself but about building real relationships. That shift has made reaching out to A&Rs and labels feel much more natural.
We dramatically leveled up my networking mindset, discovered my financial needs, revised my personal brand, and created a plan for finding clients that are meaningful and long-lasting.
One of the biggest shifts was becoming comfortable with the idea of being a forward-facing business — owning that role and feeling empowered by it.
Michael helped me translate internal clarity into a stronger public presence.
Michael flipped my viewpoint on social media and showed me the healthy ways it could be used to connect deeper with humans.
You won't feel like you're in the passenger seat anymore hoping that people will reach out. You will become proactive in your business.
It doesn't stay in the studio
Partners notice. Families feel it. This matters to me more than anything.
He's been much more driven and confident about his business and abilities. Being able to see things come into fruition excites him and it pours into his role as a father and husband.
He is less anxiously attached to his mix desk and is willing to step away from work to be present with me and our two year old son. The work he put in with you has shifted the dynamic of our family for the better.
The biggest difference I've noticed is his motivation and outlook on the future. His biggest takeaway is knowing his worth, where he can take this and how to do it.
Rather than spinning his wheels unsure of where to put his energy, he has clarity in his priorities at any point during the week.
Professionally, he's been provided so many new tools to do this more efficiently and effectively.
Ready to see what changes for you?
I've watched people build careers they couldn't have dreamed of. Not because of a trick. Because they committed, got honest about what wasn't working, and did the work.
Take the Free Rate Reality CheckReady for personalized help? Book a Strategy Call ($350) or Message my team on Instagram.